Business Administration – Major in Marketing Management_ Standard Program

1. Overview of the program


The Bachelor of Business Administration specialized in Marketing Management provides the foundation of Marketing knowledge and professional skills such as market research, building and developing customer relationships, designing distribution programs. products, product distribution organization, product pricing, brand promotion, event organization, ... to apply flexibility, creativity and a specific marketing activity at the organization. Innovative learning program is highly interactive; At the same time, students will gain practical experience through corporate internships, projects and specialized seminars.

The TDTU Bachelor of Business Administration in Marketing Management is built based on Monash University's curriculum (Australia).

Career prospects

Bachelor of Business Administration specialized in Marketing Management has the opportunity to work at positions such as: Marketing Specialist, Market Research Specialist, Customer Analysis, Sales Manager at pepper companies use, retail companies, large business groups in Vietnam and the region; managers and event organizers in Vietnam.


2. Learning outcomes of the program

The Expected Learning Outcomes (ELOs) is the starting point of the curriculum design process and is built according to a rigorous, scientific process in which it reflects the vision and mission of the university and faculties and is suitable to the course objectives and meets the needs of stakeholders.

The ELOs will be concretized according to the principle of "directional compatibility" in step-by-step subjects to help learners gain professional qualifications & skills in knowledge, skills, attitudes and professional responsibilities after completing the training program. The content of the program also enhances group work activities, training habits of active self-studies and creative thinking for students to be proactive and ready for development opportunities.

The ELOs are committed by the University to students, society and published on the Website.

>> LO 2015 ; LO 2018

3. The undergraduate program

The curriculum is a system of theoretical and practical knowledge that is designed synchronously with the method of teaching, learning and evaluating learning outcomes to ensure learners accumulate knowledge, gain the necessary competencies according to the published expected learning outcomes corresponding to the university level. The curriculum of Ton Duc Thang University is built in a way that is compatible with the program of the world's TOP 100 universities according to the rankings of QS and THE but is adjusted to suit the conditions and realty in Vietnam and the training target of Ton Duc Thang University.

Periodically, the university reviews and evaluates the curriculum to ensure that the students meet the requirements of society in terms of professionalism after graduation as well as update the changes in technology and new business methods, etc. This process has the full participation of key stakeholders including scientists, employers, alumni, students, and lecturers. The TOP 100 program has been delivered by the university since 2015 to train human resources to meet the labor market and global integration trend, to help students to be more active and self-study, to approach the latest training approaches in the world.

The curriculum are published to students through student portal and on the website.

>> Curriculum 2015; Curriculum 2018


Faculty of Business Administration, Ton Duc Thang University
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067