On the morning of April 25, 2025, the Faculty of Business Administration at Ton Duc Thang University successfully hosted the seminar "Digital age marketing mindset: Don’t sell products, create value" with the participation of faculty members, students, and experts in the fields of marketing, business, and brand development.
The seminar provided in-depth knowledge on how to approach customers in the digital age, while exploring sustainable marketing strategies that focus on building real value rather than merely concentrating on short-term sales. The keynote speaker of the seminar, Mr. Nguyen Hai Minh – Chief of Knowledge at Wisdom Agency, shared his perspectives and experiences in crafting effective marketing strategies, particularly in developing brands and products in today’s competitive environment.
A key highlight of the seminar was addressing contemporary issues in marketing, such as the trap of short-term success strategies and the negative impact of using counterfeit and fake products in business strategies. Mr. Nguyen Hai Minh also emphasized the importance of delivering real value to customers, not just through products but also through experiences and quality commitments.
The seminar not only provided strong theoretical foundations but also shared practical case studies, helping participants better understand current marketing trends and how to apply them in practice. This knowledge will assist students and professionals in the marketing industry to build effective and long-lasting strategies.
The seminar concluded successfully, opening opportunities for long-term cooperation between Ton Duc Thang University and the experts, while providing a solid foundation for faculty members and students to learn and apply practical knowledge in their future careers.