Business Administration – Major in Marketing Management_ High Quality Program

1. Overview of the program


High Quality Bachelor of Business Administration specialized in Marketing Management are referenced from the two leading prestigious Universities of the UK University of Southampton and National University of Singapore (NUS). In addition, students will receive SCPS certificate (SMEI Certified Professional Salesperson), SCPM (SMEI Certified Professional Marketing). The two above international certificates of SMEI (Sales & Marketing Executive International) are considered as globally recognized titles, can be placed on business cards as a message of professionalism and Sales and Marketing capacity.

The high-quality program of the Faculty of Business Administration is a training program with the excellent curriculum – teaching method, class size, teaching staff and practical experience. High quality programs of the Faculty of Business Administration have differences:

+ Studying and examining international certificates;

+ Participate in international short-term courses;

+ 50% of specialized subjects will be taught in English;

+ Participating in seminars, seminars, specialized workshops;

+ Foreign language training and soft skills;

+  Classes with small size;

+ Learning with lecturers who are senior in teaching and research, combined with lecturers who are senior managers in the field from leading domestic and foreign enterprises in Vietnam. In particular, the vocational certificate trainers are lecturers who have professional certificates and are recognized to be qualified for training of SMEI and FIATA associations;

+ Students are trained at enterprises from the first year;

+ Participate in practical career activities through specialized competitions, seminars, seminars and seminars are held regularly.

Career opportunities

The Bachelor of Business Administration majoring in Marketing Management has the opportunity to work in positions such as:

- Marketers;

- Experts in market research, customer analysis;

- Managing sales at consumer goods companies, retail companies, large business groups in Vietnam and the region;

- Managers and event organizers in Vietnam.

2. Learning outcomes of the program

The Expected Learning Outcomes (ELOs) is the starting point of the curriculum design process and is built according to a rigorous, scientific process in which it reflects the vision and mission of the university and faculties and is suitable to the course objectives and meets the needs of stakeholders.

The ELOs will be concretized according to the principle of "directional compatibility" in step-by-step subjects to help learners gain professional qualifications & skills in knowledge, skills, attitudes and professional responsibilities after completing the training program. The content of the program also enhances group work activities, training habits of active self-studies and creative thinking for students to be proactive and ready for development opportunities.

The ELOs are committed by the University to students, society and published on the Website.

>> LO 2015 ; LO 2018

3. The undergraduate program

The curriculum is a system of theoretical and practical knowledge that is designed synchronously with the method of teaching, learning and evaluating learning outcomes to ensure learners accumulate knowledge, gain the necessary competencies according to the published expected learning outcomes corresponding to the university level. The curriculum of Ton Duc Thang University is built in a way that is compatible with the program of the world's TOP 100 universities according to the rankings of QS and THE but is adjusted to suit the conditions and realty in Vietnam and the training target of Ton Duc Thang University.

Periodically, the university reviews and evaluates the curriculum to ensure that the students meet the requirements of society in terms of professionalism after graduation as well as update the changes in technology and new business methods, etc. This process has the full participation of key stakeholders including scientists, employers, alumni, students, and lecturers. The TOP 100 program has been delivered by the university since 2015 to train human resources to meet the labor market and global integration trend, to help students to be more active and self-study, to approach the latest training approaches in the world.

The curriculums are published to students through student portal and on the website.

>> Curriculum 2015; Curriculum 2018


Faculty of Business
Administration, Ton Duc Thang
19 Nguyen Huu Tho, Tan Phong Ward, District 7, Ho Chi Minh City
Hotline : + 84 28 37755067