- Tên ngành (Major in): Mã ngành (Code): FA7340115
- Tên ngành tiếng Việt: Tiếp thị
- Tên ngành tiếng Anh: Marketing
- Trình độ (Level): Đại học Hình thức (Mode of study): chính quy
- Văn bằng (Degree): Cử nhân
- Mục tiêu của chương trình đào tạo (Programme Objectives - POs)
PO1: Graduates have the ability to understand and apply basic and advanced knowledge to solve problems in marketing, to analyze, evaluate, plan and implement issues related to knowledge and skills of marketing, to meet the needs of customers and stakeholders, a customer-centric perspective.
PO2: Graduates have wide and specialized professional capabilities; mastering scientific research methods, critical, independent and creative thinking, have the ability to self-study, research and organize the effective implement of research results into practice; able to study at higher levels.
PO3: Graduates can integrate knowledge into reality, work professional in the fields of marketing in domestic and foreign economic and social organizations operating in any field devote to Vietnam’s durability, prosperity, stability and human development.
- Chuẩn đầu ra của chương trình (Expected learning Outcomes- ELOs)
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Nhóm các ELOs |
Mô tả |
Mô tả các ELOs |
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General knowledge
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Basic knowledge on politics, natural sciences and social sciences, knowledge on foreign language and informatics |
ELO1: Apply the social-human and social sciences knowledge blocks to solve marketing problem ELO2: Apply the foundation theory of economics to solve marketing problems ELO3: Apply knowledge of finance and accounting to solve marketing problems ELO4: Make good use of English language: minimum level B2 (international), IELTS 6.0 or above (or other equivalent certificates) ELO5: Master in computer skills, gain a 750-point MOS certification and writing skills to work in a business environment. |
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Special knowledge |
Fundamental knowledge on business administration; professional knowledge and information about marketing |
ELO6: Apply the principles of business, marketing to solve Marketing problems ELO7: Analyze enterprises’ marketing strategy situations ELO8: Explore knowledge about business in general and marketing in particular |
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Professional skills |
Planning and organizing marketing activities |
ELO9: Organize marketing activities for domestic and international businesses and organization ELO10: Apply professional working skills to meet the recruitment needs for businesses and organization |
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Generic skills |
Involving the use of logical, intuitive and creative thinking; communication and team-working skills |
ELO11: Apply legal knowledge in business and professional ethics rules ELO12: Able to solve marketing problems in a flexible and creative way |
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Attitude and awareness |
Political attitudes and professional ethics; responsibilities; career passion and motivation |
ELO13: Display the passion for learning, positive will and attitude in seeking solutions to problems; demonstrate high responsibility in work, ethics in business; and professional behavior in modern society ELO14: Display the collective spirit willingness to participate in social work to serve the community, non-profit organizations, business communities with a spirit of service and sustainable development. |