A research paper addressing pattern related to influencer-product fit, sponsorship transparency, and ad visibility in celebrity posts on social networks.
On July 9, 2022, The Faculty of Business Administration held a virtual academic meeting with the presentation of PhD. Tran Cong Duc and MBA. Nguyen Thi Quynh Anh about online streaming service and covert advertising.
Faculty of Business
Administration, Ton Duc Thang
University
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Email:fba@tdtu.edu.vn.